About Us

All Good Petfood is the largest independent pet retailer North of Whangarei and shipping right around New Zealand!

With a focus on Natural, New Zealand made pet food products, when you shop with us you are supporting our local New Zealand economy! Here at All Good Petfood we have a dedicated team who are ready to help YOU and your pet find the right solutions.

We are proud to be a locally owned healthy pet food company. We aim to source local ingredients and products, and our own brand, NATURA, is proudly NZ-made and registered.

Our Products


We are dedicated to providing a wide range of high-quality, clean dog and cat food brands to meet the diverse needs of your pets. Explore our comprehensive offerings designed to keep your furry friends happy and healthy:

See our ingredients page for more information on our AAFCO-approved dog foods.

Meet The Team

View My Video Story Here

LUANNE

LUANNE

OWNER

My love for animals started young, my father used to Breed and Show Staffordshire
Bull Terriers and then we went onto breeding and showing Appaloosa Horses, many
a National Champions were made, and my love of animals was well and truly started.

Jump forward a good few years and I met my partner Jared who had a 6 month old Jack Russel puppy named Murphy, otherwise known as G.O.B [ Grumpy Old Bas…I mean Bugger] He was at that age, and still is a grumpy old dog but we love him all the same. Murphy was the very beginning of my interest in Food and contact allergies. He suffered incredibly badly as a young dog with both, and the vet’s solution was to keep him pumped with steroids for the rest of his life, now we all know this doesn’t solve the problem it just treats the symptoms. I was not happy with that treatment
plan, as long-term steroid use has terrible side effects that would most likely kill him [as do the new kids on the block Cytopoint and Apoquel].

I pressed for alternative solutions that would not cause harm and the response from the vet floored me. “Do you want a happy dog that lives a shorter life, or a dog that lives longer and has a terrible life?”
I wanted neither thank you…

So began my passion of finding out how we can actually fix the problems, as opposed to just treating the symptoms. I started Northland Petfood in 2017 in my home office with my beautiful child at 3 months old attached to my side. [She got dragged to all the markets I did for the first year of my business while I ‘Got out there’. My sole intent was to provide high quality, clean foods, and treats with a preference for New Zealand made being a high priority! Every year we grew amazingly well and pretty soon I had to look at renting a shed, then a small shop and then a HUGE shop and warehouse we currently call home. We continue to provide honesty and integrity throughout our relationships and are all very down to earth.

My team are incredible assets to where we are and what we have become, our company motto is “Love your pet? So do we” and that is truly sincere, we love what we do, and I am incredibly proud of all we have and continue to achieve.

We rebranded in 2024 as I had far outgrown my humble ambition of serving Northland, our new name All Good Petfood harnesses our ethics and fits perfectly for our Nationwide market.

The Good the bad and the ugly!


In 2021, at the age of 36 with a 4 year old daughter, I was diagnosed with Stage 4 Cancer. I had a golf ball sized tumour in my brain, with another smaller one behind, and 10 others measuring 10mm floating around the rest of my brain. Metastatic Melanoma, skin cancer that had spread and grown in my brain, lymph and spleen… 2-8 months was the average life span with my diagnosis. To say our world fell apart is an understatement. I went from running the business to calling my team from hospital to say- hey team- I’m out for the unforeseeable future, see if you can run it or if not I will have to close it down. Talk about being thrown in the deep end!


I ended up having emergency brain surgery to remove the 2 biggest tumours, then radiation where my butt-length straight blonde hair fell out only to be replaced by dark and curly hair! Another craniotomy was needed due to infection, and 6 months in a scrum cap with a chunk of my skull missing followed. Another surgery to fit a skull plate was successful. More scans, injections, and hospital food than I care to remember.

In December of 2023 I finished a 2 year immunotherapy treatment [Keytruda/Pembrolizumab] which has ultimately saved my life.
In 2025 the cancer reemerged with the mastesized tumour in my spleen, resulting in a (very difficult) but successful splenectomy and a painful recovery.
My Cancer can still reoccur so I will be checked for the rest of my life, but for now I am all clear!!
I'm back at work doing what I love and
grateful as anything to be where I belong! I dont regret that this happened to me as the lessons I have learnt from it have been invaluable.

Love harder, appreciate more, do what makes you happy- life is short. One of the other things I learnt was that I had to start practicing what I preached- feed your dogs well, no processing, no fillers, colourants, chemicals, flavourants etc-I now had to eat as well as my dogs lol!

My team stepped up, let me look after myself and took charge of doing what needed to be done. I cannot even begin to describe how humbled I was and still am by them and their dedication to me, our company and our cause. Your pets are as lucky as I am to have these amazing people looking after you!

Much Love from our family to yours!


Luanne, Jared, Brianna , Queenie, Khaleesi [the dogs], Smitty the curly coated Kitty and Cowboy the unicorn pony.
View My Hair Journey Here